And by that I mean not some silly Internet Marketing hype about how to get rich, but how to seriously increase your profile online.  As if the 63,800 hits I get when you type Julie-Ann Amos into Google aren't enough...

I've been spending a lot of time recently working on Internet Marketing.  Why?  Two fold if I'm honest.  Firstly my Father is very ill, and I am a workaholic (officially certified) and so do have a tendency to throw myself into more and more work when times get stressful.  But secondly, because it will drive my business forward and bring in new clients that are currently not seeing us and what we can do for them.  (And it's cheaper than going out).

The business I run - www.ExquisiteWriting.com - is one that needs a little more promotion, so we've been going through the time-consuming process of building links and profiles.  Elance have kindly showcased me in their Elance University, and I have been adding a presence at  FaceBook, LinkedIn, Squidoo,  Constant Content, Ezine Articles - all over the place, building up the various profiles that channel work to the company.

I've also had some Squidoo lenses built and done an extensive programme of submissions to online article directories which is only just part way through (no I didn't do them personally, do I look like I fiddle much with HTML?).

The rewards from this won't come through for a while, but already traffic is increasing.  To back all this up, my new book on Ghostwriters and how to work with them will be out on Amazon.com and Amazon.co.uk very soon (in the next couple of weeks) - and of course I'll be selling copies myself too.

So what's the point?  To generate business of course!  And to let go of any ongoing need to protect the intellectual property of my name.  There are pages and pages of stuff out there on the www I did that is uncredited, and a mass of information that is.  This is the world of copywriting and ghostwriting.  While some clients pay extra to pretend the work we did for them was written by THEM, other pay to use my name and say I write for them.  It's odd really.  

I am increasingly asked "How do you find time for it all?"  It's simple - I use the team.  We have a strong team of experts who cover all kinds of areas, including internet marketing, so it's very easy to leverage the talent we have in-house when work needs to be done.  Plus, I believe in doing what it takes to keep things moving in the right direction.

I still handle every project personally.  I do NOT write projects for clients any more, except on a very exceptional basis.  I am for example exploring 2 ghostwriting project at the moment where the prospective clients need a UK ghostwriter.  But I have such talented people in the team I'd rather manage the business and make sure clients get what they want, rather than spending time researching and writing myself.  That way I can of more of the fun things, such as spending just a little time on FaceBook, and working on my own books for future publication (no I do not intend to stop writing).

I love what I do, pure and simple, and that's why I work so much.  I have a great team, lovely clients (well, most of them!) and the satisfaction of having built a power global writing business.  Plus I run a busy internet bookshop too - we currently have over 16,000 books for sale!  Oh, and the Bed & Breakfast, which enables us to share a little of the beauty of the Forest here with others.